Dear Herb

Project lead by:
Philippe Egger
Jean-François Rappo

Contributions by:
Sandra Carrera
André Freiermuth
Leonoor Knulst
Simon Ladoux
David Luraschi
Nicolas Pauly
Anaïs Schrameck
Michal Florence Schorro
Katharina Tauer
Prune Simon-Vermot

Katharina Tauer
Martina Vierthaler


In October 2012, a group of 10 students travelled to New York for a one week workshop at the Herb Lubalin Study Center of Design and Typography. This publication is the result of interviews and photographic interpretations of the heritage of Herb Lubalin, with a specific focus on and around Eros magazine.