Simon Mager


Rima is a sans serif typeface formulating a contemporary approach to the classical grotesk genre and investigating into the balance between the sober and the playful. With its compact proportions, Rima is conceived for continuous reading as well as for display use. Its subtly tapered stems and top-heavy build impose a particular look in larger sizes, while adding a more organic taste to the typical grotesk model, when set in text size. Each weight reveals an individual flavour, at the same time maintaining an overall coherent look throughout the family.