My graduation project consists of a typeface and its promotion through different graphic media. I was always wondering how to sell graphic design? Hence, I started inquiring business models of typographic foundries and creating new forms of promotion. I designed a typographic teaser using 3D modeling software and explored the multiple esthetics of the latter. Nonetheless, I still wanted the jury to be able to judge the quality of the letters I designed, that is why I also provided a printed specimen, which comes along with my typeface.