Picara Typeface

Sandra Carrera

2014

Pícara is a bookish text typeface, a tool for graphic designers, which has its roots in 18th century Spanish type design. It is a family of 12 cuts. 6 text cuts: Regular, Italic, Bold, Sans Regular, Sans Italic, Sans Bold, and 6 extravagant display cuts: Display, Stripes, Dual, Display Italic, Stripes Italic, and Dual Italic. Sandra’s goal was to define her tastes, give personality to a shape, create a design with its own constraints, decide that the curves of the letters would be tight and the endings “cut with a knife”, giving the typeface a contemporary and digital texture.